A. Medrano Produce Joins The Movement to Build The World’s Safest Food Supply Chain Adopting The Free iTrade Traceability Campaign

A. Medrano Produce, LLC is thelatest customer to put food safety first and join iTrade in building theworld’s safest and most comprehensive global food supply chain. To underlineits commitment to guaranteeing the safety of our food, iTrade is offering the iTracefresh traceability suite to anysupplier, or indeed any buyer’s, entire supplier portfolio for the first year –free of charge. 

“As a family company, ensuringthat our customers have confidence in the safety of our food is incrediblyimportant to us. As we continue to grow our business, iTrade’s traceability offerwill also help us appeal to and comply with new buyer requirements quickly andeasily. We are excited to join the world’s safest food supply chain and usetraceability as a strategic differentiator,” comments Adolfo Medrano Jr., CFO atA. Medrano Produce. 

While iTrade traceability protectsa supplier’s brands during food safety events and enables critical downstreamsupply chain visibility, it also helps grow its customers’ businesses. Datafrom a yearlong pilot with a global industry buyer showed that growers adoptingiTrade traceability’s suite increased their trading volumes by an average of 55percent in just 12 months. Additionally, a sample of just four new growersadded a combined $10 million in revenue over the same period. 

“The world would be a better placeif everyone knew where their food came from,” says Rhonda Bassett-Spiers. “Whetheryou’re a small, family farm or a large, enterprise operation, we want to makefood safety and traceability accessible to everyone. We are happy to have A.Medrano Produce join us in creating the world’s safest food supply chain andgrow their business in the process.”

Suppliersinterested in adopting iTrade’s iTracefresh traceability suite and enjoying thefirst year, free of charge, should visit https://www.itradenetwork.com/itracefresh/item/. The promotional packageincludes two of iTrade’s products: its ProduceTraceability Initiative (PTI) case labeling solution, and its PalletizedAdvanced Ship Notice (ASN) solution, Transit. Qualifying suppliersmay also receive the free field kit hardware package that includes a printer,two mobile devices, and 10,000 labels to help them get started on iTracefresh.

Family is the heart and soul of A. Medrano Produce(AMP), based in McAllen, TX. Since Adolfo Medrano fulfilled his vision ofstarting his own produce company in 1979, AMP has grown from an onionwholesaler to a diversified wholesale supplier of over a dozencommodities--including limes, cabbage, peas and corn—as well as a provider oflogistical services.