Altar Produce Joins The Movement to Build The World’s Safest Food Supply Chain Adopting The Free iTrade Traceability Campaign

AltarProduce is the latest customer to join iTrade in building the world’s safestand most comprehensive global food supply chain. To underline its commitment toguaranteeing the safety of our food, iTrade is offering the iTracefresh traceability suite to anysupplier, or indeed any buyer’s entire supplier portfolio, for the first year –free of charge. 

“With 60 years under our belt ofsupplying fresh vegetables to the world, Altar has learned the importance offood traceability. Our customers know that buying an Altar vegetable has aguarantee of both freshness and safety, and we will be able to adapt toboth buyers’ requirements and consumers’ needs without a hefty investment onour side. Altar Produce will continue to set itself apart—this time by ensuringnot just the safety but also the shareable data of all of our produce along thesupply chain,” comments Jesus Aaron Lam, Q.C. Coordinator at Altar Produce.

iTrade traceability protects asupplier’s brands during food safety events in addition to enabling criticaldownstream supply chain visibility. Additionally, it helps grow its customers’businesses. The data from a yearlong pilot with a global industry buyer showedthat growers adopting iTrade traceability’s suite increased their tradingvolumes by an average of 55 percent in just 12 months. Additionally, a sampleof just four new growers added a combined $10 million in revenue over the sameperiod. 

“In today’s world, there’s noreason consumers shouldn’t know where their food is coming from,” says RhondaBassett-Spiers, CEO of iTradeNetwork. “We want to make food traceability easy,accessible, and affordable to everyone, from small, family farms to large-scalegrowing companies. We are thrilled to have Altar Produce join us in creatingthe world’s safest food supply chain while growing their business in theprocess.”

Suppliersinterested in adopting iTrade’s iTracefresh traceability suite and enjoying thefirst year, free of charge, should visit https://www.itradenetwork.com/itracefresh/item/. The promotional packageincludes two of iTrade’s products: its ProduceTraceability Initiative (PTI) case labeling solution, and its PalletizedAdvanced Ship Notice (ASN) solution, Transit. Qualifying suppliersmay also receive the free field kit hardware package that includes a printer,two mobile devices, and 10,000 labels to help them get started on iTracefresh.

In 1955, Altar Produce, LLC began with only 20 acres andpacked asparagus under the shade of a tree. Since then, they have grown tobecome the world’s largest grower of asparagus and the first to pioneerasparagus into Latin America. Family owned, Altar Produce now has 30,000 acresin Mexico and guarantees the highest quality fruits and vegetables thatconsistently impress with their flavor, color, and freshness.