Bobalu Berries Joins The Movement to Build The World’s Safest Food Supply Chain Adopting The Free iTrade Traceability Campaign

[DUBLIN,CALIF.] Bobalu Berries is the latest customer to pick up the food safety mantleand join iTrade’s iTracefreshprogram. As the leading global provider of supply chain software for the foodand beverage industry, iTrade is pioneering efforts to build the world’s safestand most comprehensive global food supply chain. To underline its commitment toguaranteeing the safety of our food, it has removed all barriers to adoption,offering the iTracefresh traceabilitysuite to any supplier, or indeed any buyer’s, entire supplier portfolio for thefirst year – free of charge. 

"At Bobalu Berries, we pride ourselves on providing our customers only the freshest, highest-quality produce. iTrade’s free traceability offer builds on those values and allows us to grow our business with buyers, adapting to new traceability requirements quickly and easily,” comments Bobby Jones, Partner at Bobalu Berries.

In addition to protecting a supplier’s brands during recalls andenabling critical downstream supply chain visibility, iTrade’s traceabilitysolutions help grow its customers’ businesses. Data from a yearlong pilot witha major industry buyer showed that suppliers adopting iTrade traceabilityincreased their trading volumes by an average of 55 percent in just 12 months.Additionally, a sample of just four new growers added a combined $10 million inrevenue over the same period. 

“The world would be a better place if everyone knew where theirfood came from,” says Rhonda Bassett-Spiers, CEO of iTradeNetwork. “Consumersare choosing brands that can ensure the safety of their food and we are excitedto have Bobalu Berries join us in creating the world’s safest food supplychain.”

Bobalu Berries is committed to providinga year-round supply of the highest quality sustainable berries available to themarketplace with the most professional and efficient coordination ofproduction, food safety, harvest, sales, and distribution. 100% of Bobalustrawberries are hand-picked and packed on their ranches. Bobalu Berries feedsthe planet and does it in a sustainable way. Having an in-house processingplant is crucial to this goal. While picking fresh market berries in the field,only about 80% of the strawberries are high enough quality to meet theirstandards, and none of their berries go to waste. Between local food banks,charities, and their culling program which feeds their processing plant, all ofBobalu’s berries are fully utilized.

Companies interested in adopting iTrade’s iTracefresh traceabilitysuite and enjoying the first year, free of charge, should visit https://www.itradenetwork.com/itracefresh/item/. The promotional package includestwo of iTrade’sproducts: its Produce Traceability Initiative (PTI) case labeling solution, andits Palletized Advanced Ship Notice (ASN) solution, Transit. Qualifyingcompanies may also receive the free field kit hardware package that includes aprinter, two mobile devices, and 10,000 labels to help them get started oniTracefresh.