Continental Fresh Joins The Movement to Build The World’s Safest Food Supply Chain Adopting The Free iTrade Traceability Campaign
[Dublin, Calif.] Continental Fresh is the latestcustomer to pick up the food safety mantle and join iTrade in building theworld’s safest and most comprehensive global food supply chain. To underlineits commitment to guaranteeing the safety of our food, iTrade is offering the iTracefresh traceability suite to anysupplier, or indeed any buyer’s, entire supplier portfolio for the first year –free of charge.
“We have a vision of prioritizingthe safety, quality, and sustainability of our produce. Tracing our productback to our growers will allow us to deliver on all three of these things. WithiTrade’s free software and hardware offer, it will make it easy for us to getour growers in remote regions up and running. We are excited to ensure thesafety of our food to consumers and buyers alike with iTrade’s traceabilitysuite,” comments Albert Perez, CEO at Continental Farms.
In addition tosafeguarding a supplier’s brands during food safety events and enablingcritical downstream supply chain visibility, iTrade traceability helps grow itscustomers’ businesses. Data from a yearlong pilot with a global industry buyershowed that growers adopting iTrade traceability’s suite increased theirtrading volumes by an average of 55 percent in just 12 months. Additionally, asample of just four new growers added a combined $10 million in revenue overthe same period.
“We are very excited tohave Continental Fresh join our free traceability program,” says RhondaBassett-Spiers, CEO of iTradeNetwork. “We are thrilled to give ContinentalFresh the tools to continue to grow and expand their business withtraceability.”
Suppliers interested in adopting iTrade’s iTracefresh traceabilitysuite and enjoying the first year, free of charge, should visit https://www.itradenetwork.com/itracefresh/item/. Thepromotional package includes two of iTrade’s products: its Produce Traceability Initiative(PTI) case labeling solution, and its Palletized Advanced Ship Notice (ASN)solution, Transit. Qualifying suppliers may also receive the freefield kit hardware package that includes a printer, two mobile devices, and10,000 labels to help them get started on iTracefresh.
About iTradeNetwork, Inc.
iTradeNetwork, Inc. is the leading globalprovider of supply chain management and intelligence solutions to the retail,hospitality and foodservice industries. Built upon deep industry expertise, arich data foundation and our industries’ most extensive trading partnernetwork, ITN’s collaborative solutions allow distributors, manufacturers,operators, retailers, suppliers and wholesalers of all sizes to reduce cost,grow revenue and strengthen trading partner relationships. Today, ITN’s growingcustomer list includes over 6,000 global companies. For more information,visit: www.itradenetwork.com
About Continental Fresh
With grower communication and buyersatisfaction at the forefront of every business decision, Continental Freshmaintains their reputation of reliability, transparency, and integrity whilealso creating and fostering successful grower/buyer connections. Specializingin tropical imports from Latin America to retail, foodservice, and wholesalecustomers in the US market, Continental Foods has earned their title: The ImportExperts. Their customers rely on them for extensive import knowledge andregular market updates and forecasts ensuring that their products are deliveredon time and in peak condition.