Fifer Orchards Joins The Movement to Build The World’s Safest Food Supply Chain Adopting The Free iTrade Traceability Campaign
[Dublin, Calif.] Fifer Orchards is the latest customer to pick up the food safety mantle and joiniTrade in building the world’s safest and most comprehensive global food supplychain. To underline its commitment to guaranteeing the safety of our food, iTradeis offering the iTracefresh traceabilitysuite to any supplier, or indeed any buyer’s, entire supplier portfolio for thefirst year – free of charge.
“Our family has beenfarming for the last 100 years, and we are always looking for new ways to growour business. Traceability is more important than ever, and it will give us aleg up in expanding our business with new and current customers. The free offermade it an easy decision for us, and we are very excited to start tracing ourproduce from farm to fork,” comments Curt Fifer, Partner at Fifer Orchards.
In addition to safeguardinga supplier’s brands during food safety events and enabling critical downstreamsupply chain visibility, iTrade traceability helps grow its customers’businesses. Data from a yearlong pilot with a global industry buyer showed thatgrowers adopting iTrade traceability’s suite increased their trading volumes byan average of 55 percent in just 12 months. Additionally, a sample of just fournew growers added a combined $10 million in revenue over the same period.
“We are very excited tohave Fifer Orchards join our free traceability program,” says RhondaBassett-Spiers, CEO of iTradeNetwork. “We are thrilled to give Fifer Orchardsthe tools to continue to grow and expand their business with traceability.”
Suppliers interested in adopting iTrade’s iTracefresh traceabilitysuite and enjoying the first year, free of charge, should visit https://www.itradenetwork.com/itracefresh/item/. The promotional package includes two of iTrade’s products: its Produce Traceability Initiative (PTI) caselabeling solution, and its Palletized Advanced Ship Notice (ASN) solution, Transit. Qualifyingsuppliers may also receive the free field kit hardware package that includes aprinter, two mobile devices, and 10,000 labels to help them get started oniTracefresh.
About iTradeNetwork, Inc.
iTradeNetwork, Inc. is the leading globalprovider of supply chain management and intelligence solutions to the retail,hospitality and foodservice industries. Built upon deep industry expertise, arich data foundation and our industries’ most extensive trading partnernetwork, ITN’s collaborative solutions allow distributors, manufacturers,operators, retailers, suppliers and wholesalers of all sizes to reduce cost,grow revenue and strengthen trading partner relationships. Today, ITN’s growingcustomer list includes over 6,000 global companies. For more information,visit: www.itradenetwork.com
Fifer Orchards Company Profile
The Fifer family has a proud heritage of farming thefertile soils of Kent County, Delaware for over 100 years. Fifer Orchardsgrows high-quality produce while preserving the environment, serving thecommunity, and maintaining family values. 4th generation Fifers continue togrow a very diverse mix of high-quality fresh fruits and vegetables including:asparagus, strawberries, tomatoes, peaches, apples, pumpkins and more.