Kwong Lee Farms Votes Yes on iTrade Free Traceability Campaign In An Effort to be Part of the World’s Safest Food Supply Chain

Kwong Lee Farms is the latest customer to pick up the food safety mantle and join iTrade’s iTracefresh program. As the leading global provider of supply chain software for the food and beverage industry, iTrade is pioneering efforts to build the world’s safest and most comprehensive global food supply chain. To underline its commitment to guaranteeing the safety of our food, it has removed all barriers to adoption, offering the iTracefresh traceability suite to any supplier, or indeed any buyer’s, entire supplier portfolio for the first year – free of charge.

“As a small farm, we worriedthat increasing traceability requirements could hamper our business, butiTrade’s free software and hardware allows us to comply with buyer requirementseasily and without major investment. We are thrilled to use iTrade’straceability suite as a strategic differentiator to grow our business, whilealso showcasing our commitment to providing our buyers and consumers with safe,fresh, high-quality food,” comments Christopher Wong, Assistant Manager at KwongLee Farms.

Inaddition to protecting a supplier’s brands during recalls and enabling criticaldownstream supply chain visibility, iTrade’s traceability solutions help growits customers’ businesses. Data from a yearlong pilot with a major industrybuyer showed that suppliers adopting iTrade traceability increased theirtrading volumes by an average of 55 percent in just 12 months. Additionally, asample of just four new growers added a combined $10 million in revenue overthe same period. 

“Theworld would be a better place if everyone knew where their food came from,”says Rhonda Bassett-Spiers, CEO of iTradeNetwork. “Consumers are choosingbrands that can ensure the safety of their food and we are excited to have KwongLee Farms join us in creating the world’s safest food supply chain.”

Companies interested inadopting iTrade’s iTracefresh traceability suite and enjoying the first year,free of charge, should visit https://www.itradenetwork.com/itracefresh/item/. The promotional package includestwo of iTrade’sproducts: its Produce Traceability Initiative (PTI) case labeling solution, andits Palletized Advanced Ship Notice (ASN) solution, Transit. Qualifyingcompanies may also receive the free field kit hardware package that includes aprinter, two mobile devices, and 10,000 labels to help them get started oniTracefresh.

Kwong Lee Farms is a 100%Canadian privately-owned company formed in 1950 producing its own goods tobecome the successful organization it is today. Kwong Lee Farms has over 60years and four generations of growing and distribution experience to have theexpertise in agricultural practices, and they strive daily to find a moreefficient way to provide quality produce and service. The key to itsachievements is the company’s in house operation and service. With its own in-houseoperation, Kwong Lee Farms is able to control every procedural event frominitial seeding to final marketing, ensuring customer satisfaction every time.