Riverbend Fresh, LLC, Joins The Movement to Build The World’s Safest Food Supply Chain Adopting The Free iTrade Traceability Campaign

Riverbend Fresh, LLC is the latest customer to pick up the food safety mantle and join iTrade’s iTracefresh program. As the leading global provider of supply chain software for the food and beverage industry, iTrade is pioneering efforts to build the world’s safest and most comprehensive global food supply chain. To underline its commitment to guaranteeing the safety of our food, it has removed all barriers to adoption, offering the iTracefresh traceability suite to any supplier’s, or indeed any buyer’s, entire supplier portfolio for the first year – free of charge. 

“At Riverbend Fresh, we believe that knowing where your produce comes from and how it’s grown is essential for our consumers to make the best choices for their families. We’ve built our business around the idea of transparency, which is why we are excited to use iTrade’s traceability. Through this free offer, we can grow our business while affirming our commitment to providing safe, fresh, high-quality produce,” comments Kym Sanders, Food Safety Manager at Riverbend Fresh, LLC.

In addition to protecting a supplier’s brands during recalls and enabling critical downstream supply chain visibility, iTrade’s traceability solutions help grow its customers’ businesses. Data from a yearlong pilot with a major industry buyer showed that suppliers adopting iTrade traceability increased their trading volumes by an average of 55 percent in just 12 months. Additionally, a sample of just four new growers added a combined $10 million in revenue over the same period. 

“The world would be a better place if everyone knew where their food came from,” says Rhonda Bassett-Spiers, CEO of iTradeNetwork. “Whether you’re a small, family farm or a large, enterprise operation, we want to make food safety and traceability accessible to everyone. We are happy to have Riverbend Fresh join us in creating the world’s safest food supply chain and grow their business in the process.”

Riverbend Fresh, LLC is a grower, packer, shipper and distributor of quality fresh produce located in the heart of California’s San Joaquin Valley –among the most productive agricultural regions on earth. At Riverbend Fresh, LLC, they specialize in shipping the freshest produce commodities to wholesalers, distributors, retailers, and food service receivers nationwide. They come from a long line of family farming industry experience and are dedicated to meeting the demands of our customers with excellent service.

Suppliers interested in adopting iTrade’s iTracefresh traceability suite and enjoying the first year, free of charge, should visit https://www.itradenetwork.com/itracefresh/item/. The promotional package includes two of iTrade’s products: its Produce Traceability Initiative (PTI) case labeling solution, and its Palletized Advanced Ship Notice (ASN) solution, Transit. Qualifying suppliers may also receive the free field kit hardware package that includes a printer, two mobile devices, and 10,000 labels to help them get started on iTracefresh.