VegFresh Farms Joins The Movement to Build The World’s Safest Food Supply Chain Adopting The Free iTrade Traceability Campaign

[DUBLIN,CALIF.] VegFresh Farms is the latest customer to pick up the food safety mantleand join iTrade’s iTracefreshprogram. As the leading global provider of supply chain software for the foodand beverage industry, iTrade is pioneering efforts to build the world’s safestand most comprehensive global food supply chain. To underline its commitment toguaranteeing the safety of our food, it has removed all barriers to adoption,offering the iTracefresh traceabilitysuite to any supplier, or indeed any buyer’s, entire supplier portfolio for thefirst year – free of charge. 

“With iTrade’s free traceabilityoffer, we are most excited to ensure that our customers are receiving thesafest and highest quality food. In addition, we can meet changing requirementsquickly and without doing a lot of heavy lifting. We are excited to grow ourbusiness with iTrade’s free offer,” comments Bob Wright, GM at VegFreshFarms

Inaddition to protecting a supplier’s brands during recalls and enabling criticaldownstream supply chain visibility, iTrade’s traceability solutions help growits customers’ businesses. Data from a yearlong pilot with a major industrybuyer showed that suppliers adopting iTrade traceability increased theirtrading volumes by an average of 55 percent in just 12 months. Additionally, asample of just four new growers added a combined $10 million in revenue overthe same period. 

“Theworld would be a better place if everyone knew where their food came from,”says Rhonda Bassett-Spiers, CEO of iTradeNetwork. “Consumers are choosingbrands that can ensure the safety of their food and we are excited to have VegFreshFarms join us in creating the world’s safest food supply chain.”

Companies interested inadopting iTrade’s iTracefresh traceability suite and enjoying the first year,free of charge, should visit https://www.itradenetwork.com/itracefresh/item/. The promotional package includestwo of iTrade’sproducts: its Produce Traceability Initiative (PTI) case labeling solution, andits Palletized Advanced Ship Notice (ASN) solution, Transit. Qualifyingcompanies may also receive the free field kit hardware package that includes aprinter, two mobile devices, and 10,000 labels to help them get started oniTracefresh.

Committed to safe andfresh produce from farm to table, VegFresh Farms has been family-owned andfamily-operated for over thirty years. Partnering with farmers throughoutCalifornia and Mexico, they provide year-round conventional and organic producewhile also maintaining environmentally conscious practices, from sourcing more than half of their power from solarpanels to donating over 40,000lbs of produce annually. Veg-Fresh Farms has a proven track record in superior service, on-timedeliveries, consistent high-quality product, and unsurpassed customer service.