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FSMA 204 and Food Safety
Procurement
iTraceFresh - Traceability
Order Management System (OMS)

Kaliroy Fresh Achieves Growth and Traceability

Since its inception in 1989, Kaliroy Fresh has been a pillar in the agricultural industry, known for its commitment to producing high-quality tomatoes year-round. Kaliroy’s journey toward growth has been an exciting one, driven by their commitment to maintain high standards of traceability and sustainability. As they scaled operations, they embraced the opportunity to enhance these efforts, turning to iTradeNetwork for the tools and to support traceability needs.

Scaling with Efficiency

Kaliroy Fresh’s business has seen impressive growth. With over 2,100 purchase orders processed in 2024 alone, they have continued to expand their reach, maintain high-quality production, and grow a loyal customer base. Their success stems not only from the products they grow but also from their relentless focus on food safety, sustainability, and, most importantly, people—both employees and customers.

Kaliroy’s commitment to food safety, sustainability, and traceability is central to their business operations. The company has worked to maintain full transparency from seed to shelf, using advanced traceability tools that help ensure products meet the highest standards. With iTradeNetwork’s portal, Kaliroy has taken this commitment to a new level, making it easier to scale operations while preserving the integrity of their traceability systems. Their transparency and commitment to traceability is highlighted on their website with a tool to search labels with label codes, showcasing how the company manages their operations with precision and care. This is made possible by iTradeNetwork’s Traceability Solution.

Simplifying Operations 

One of the key factors that has fueled Kaliroy’s growth is the adoption of iTradeNetwork’s Order Management System portal, which has allowed the company to seamlessly integrate its buying and selling processes. The portal’s ease of use has been invaluable, helping the team streamline operations, reduce administrative burden, and ensure accuracy in all aspects of their supply chain.

For Kaliroy, the shift from emails and PDFs to a more organized, digital approach has saved significant time and effort. As  Tom Lyons, VP of Business Development at Kaliroy points out, "It’s just nice having a system that interacts with both the buying side and the selling side. We can clearly see quantities, prices, if something’s in transit, and we can do invoicing—all in one system."

For a business as large as Kaliroy, having the right tools in place is crucial for success. The time saved by using iTradeNetwork’s system has allowed them to avoid the hassle of sifting through endless email chains and paperwork. Instead, everything is centralized and easily accessible, from order entry to invoicing.

Strengthening Consistency and Accuracy

For Kaliroy, the ability to track orders and ensure accuracy is crucial. When working with large customers like Kroger, the iTradeNetwork system has helped ensure that orders align with invoicing, allowing for smooth payment processing. The clarity and transparency provided by the platform enhance operational reliability, helping Kaliroy fulfill year-round orders with confidence.

“The ability to track and confirm orders, see if they’re in transit, and match everything up—this system has simplified the process compared to the old methods,” says Tom Lyons. With the added clarity, the company can manage their supply chain more efficiently, ensuring that they meet customer expectations consistently.

Looking Forward: Continuing Growth and Innovation

Kaliroy is not just resting on its laurels. The company continues to reinvest in its operations, expanding its product offerings and maintaining a culture of growth and innovation. From introducing new varieties of tomatoes to exploring fresh opportunities in other produce items, Kaliroy is always evolving and adapting to the needs of the market.

The energy of Kaliroy’s team, combined with the power of iTradeNetwork’s system, positions them for continued success. “It’s fun to work here because every day is different, and we’re always learning and growing,” says Tom. This dynamic approach—driven by both passion and practicality—will no doubt help Kaliroy maintain its position as the leading tomato grower in North America for years to come.

Kaliroy Fresh’s success is a testament to the power of combining a strong family business ethos with cutting-edge technology. Through their partnership with iTradeNetwork, they’ve not only streamlined their operations but also strengthened their commitment to traceability, sustainability, and customer satisfaction. As the company continues to grow, their focus on innovation, quality, and efficiency will undoubtedly lead to even greater achievements in the years ahead.

Watch this video to hear from Tom Lyons, VP of Business Development at Kaliroy, as he shares insights into their growth journey and how iTradeNetwork's platform has supported their commitment to quality and traceability. 

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Kaliroy Fresh Achieves Growth and Traceability

Since its inception in 1989, Kaliroy Fresh has been a pillar in the agricultural industry, known for its commitment to producing high-quality tomatoes year-round. Kaliroy’s journey toward growth has been an exciting one, driven by their commitment to maintain high standards of traceability and sustainability. As they scaled operations, they embraced the opportunity to enhance these efforts, turning to iTradeNetwork for the tools and to support traceability needs.

Scaling with Efficiency

Kaliroy Fresh’s business has seen impressive growth. With over 2,100 purchase orders processed in 2024 alone, they have continued to expand their reach, maintain high-quality production, and grow a loyal customer base. Their success stems not only from the products they grow but also from their relentless focus on food safety, sustainability, and, most importantly, people—both employees and customers.

Kaliroy’s commitment to food safety, sustainability, and traceability is central to their business operations. The company has worked to maintain full transparency from seed to shelf, using advanced traceability tools that help ensure products meet the highest standards. With iTradeNetwork’s portal, Kaliroy has taken this commitment to a new level, making it easier to scale operations while preserving the integrity of their traceability systems. Their transparency and commitment to traceability is highlighted on their website with a tool to search labels with label codes, showcasing how the company manages their operations with precision and care. This is made possible by iTradeNetwork’s Traceability Solution.

Simplifying Operations 

One of the key factors that has fueled Kaliroy’s growth is the adoption of iTradeNetwork’s Order Management System portal, which has allowed the company to seamlessly integrate its buying and selling processes. The portal’s ease of use has been invaluable, helping the team streamline operations, reduce administrative burden, and ensure accuracy in all aspects of their supply chain.

For Kaliroy, the shift from emails and PDFs to a more organized, digital approach has saved significant time and effort. As  Tom Lyons, VP of Business Development at Kaliroy points out, "It’s just nice having a system that interacts with both the buying side and the selling side. We can clearly see quantities, prices, if something’s in transit, and we can do invoicing—all in one system."

For a business as large as Kaliroy, having the right tools in place is crucial for success. The time saved by using iTradeNetwork’s system has allowed them to avoid the hassle of sifting through endless email chains and paperwork. Instead, everything is centralized and easily accessible, from order entry to invoicing.

Strengthening Consistency and Accuracy

For Kaliroy, the ability to track orders and ensure accuracy is crucial. When working with large customers like Kroger, the iTradeNetwork system has helped ensure that orders align with invoicing, allowing for smooth payment processing. The clarity and transparency provided by the platform enhance operational reliability, helping Kaliroy fulfill year-round orders with confidence.

“The ability to track and confirm orders, see if they’re in transit, and match everything up—this system has simplified the process compared to the old methods,” says Tom Lyons. With the added clarity, the company can manage their supply chain more efficiently, ensuring that they meet customer expectations consistently.

Looking Forward: Continuing Growth and Innovation

Kaliroy is not just resting on its laurels. The company continues to reinvest in its operations, expanding its product offerings and maintaining a culture of growth and innovation. From introducing new varieties of tomatoes to exploring fresh opportunities in other produce items, Kaliroy is always evolving and adapting to the needs of the market.

The energy of Kaliroy’s team, combined with the power of iTradeNetwork’s system, positions them for continued success. “It’s fun to work here because every day is different, and we’re always learning and growing,” says Tom. This dynamic approach—driven by both passion and practicality—will no doubt help Kaliroy maintain its position as the leading tomato grower in North America for years to come.

Kaliroy Fresh’s success is a testament to the power of combining a strong family business ethos with cutting-edge technology. Through their partnership with iTradeNetwork, they’ve not only streamlined their operations but also strengthened their commitment to traceability, sustainability, and customer satisfaction. As the company continues to grow, their focus on innovation, quality, and efficiency will undoubtedly lead to even greater achievements in the years ahead.

Watch this video to hear from Tom Lyons, VP of Business Development at Kaliroy, as he shares insights into their growth journey and how iTradeNetwork's platform has supported their commitment to quality and traceability. 

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iTraceFresh - Traceability
Order Management System (OMS)
FSMA 204 and Food Safety
Procurement